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3 insights need attention1 decision pendingData maturity: Level 2Revenue widgets locked — connect payment source to unlock
Total Spend
high
$12,450
+8.2%vs prev period
CTR
high
$33.20
-12.5%vs prev period
Qualified Leads
medium
120
+24%vs prev period
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ROMI
low
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Insights Requiring Decision
AI-detected patterns requiring your attention
Creative fatigue detected
NewCampaign 'Spring Sale' shows 32% CTR decline over 7 days with frequency increase of 45%
Affected: 3 campaigns, 8 creatives
high
Recommended: Review and rotate creatives
High-performing audience segment
Audience 25-34 shows 2.1x higher conversion rate with stable CAC
Affected: TikTok Ads
medium
Recommended: Consider budget reallocation
CPL increase likely due to CPM pressure
CPL increased 18% while lead-to-deal conversion remained stable. Auction pressure detected.
high
Recommended: Monitor, avoid immediate budget cuts
Daily Spend
Advertising spend over time
Performance Health
Needs attention78out of 100
Ad Account Status
ActiveBudget Pacing
98%Data Freshness
< 6hFunnel Mapping
PartialLead-to-Deal Funnel
Impressions
125,0002.4%
Clicks
3,00012.5%
Leads
37532%
Qualified
12058%
Deals
70
Data Trust
Integration status and data freshness
TikTok Ads
Last sync: 5 min ago
Connected
CRM (Webhook)
3 unmapped funnel stages
Warning
Payment System
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